UTM Link BuilderCampaign Tracking
Build perfectly formatted UTM tracking URLs for Google Analytics, GA4, and any UTM-compatible analytics platform.
Quick-fill Templates:
Base URLRequired
UTM Parameters
utm_source
Who sent the traffic - the referrer or origin.
utm_medium
The marketing channel or traffic type.
utm_campaign
The specific marketing campaign or promotion.
utm_term
Paid keyword that triggered the ad. Optional.
utm_content
Differentiate ads or links in the same campaign. Optional.
Generated UTM URL
Your generated UTM URL will appear here…
UTM Parameter Cheatsheet
| Parameter | Required | Purpose | Example Values |
|---|---|---|---|
| utm_source | Yes | Who sent the traffic | google, newsletter, instagram |
| utm_medium | Yes | Marketing channel type | cpc, email, social, display |
| utm_campaign | Yes | Campaign or promotion name | spring-sale, product-launch |
| utm_term | No | Paid keyword that triggered ad | running+shoes, seo+tools |
| utm_content | No | A/B test ads or differentiate links | hero-cta, sidebar-link, blue-button |
FAQ
Frequently Asked Questions
Everything you need to know about this tool
UTM (Urchin Tracking Module) parameters are query string tags appended to URLs that tell analytics platforms like Google Analytics exactly where a visitor came from. Without them, traffic appears as "direct" and you lose visibility into which campaigns are performing.
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